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Mentoring Adds Up To A Perfect Pair

Kendrick Lamar, Andra Day, Steve Vai, and more on the value of mentoring

GRAMMYs/Sep 15, 2016 - 09:40 pm

Andra Day. Nicki Minaj. Blake Shelton. The Weeknd. What do these seemingly disparate artists have in common? They all had mentors to guide them on their musical journey.

Merriam-Webster defines mentor as "someone who teaches or gives help and advice to a less experienced and often younger person." But the meaning behind the word has roots all the way back to the ancient Greek poet Homer. In his epic poem "Odyssey," the protagonist Odysseus leaves behind his family to fight in the Trojan War and entrusts his household to Mentor, who serves as the teacher and caretaker of Odysseus' son, Telemachus.

History offers plenty of examples of nurturing mentor/mentee relationships across a variety of disciplines. Socrates and Plato, Hayden and Beethoven, Frank Marshall Davis and President Barack Obama, and George Martin and the Beatles. In music, mentoring takes many forms, from a one-shot golden opportunity to continuous learning. It refines music- and business-related abilities, builds life skills, and defines character.

The career of GRAMMY-nominated R&B vocalist Day took off when she became a protégé of Stevie Wonder. Day says Wonder consistently set the example of putting pure joy into music-making, reminding her to maintain her enthusiasm and never forget that "you love what you do."

Mentoring isn't something that came naturally to Shelton, a current coach on "The Voice." He's stated that his own mentor, Trace Adkins, gave him a head start on how it's done. Paying it forward, Shelton has helped "The Voice" contestants with whom he's made a strong connection. He recorded "My Eyes" with season two contestant Gwen Sebastian and took the runner-up of season one, Dia Frampton, on tour as his opening act.

GRAMMY winner The Weeknd got a huge career boost after he co-wrote and co-produced songs on Drake's Take Care album, and later after being showcased by Drake in concert. Drake has rapped about Lil Wayne being his mentor early in his career, and Nicki Minaj has acknowledged Lil Wayne as her own mentor after he discovered and signed her to his label in 2009.

GRAMMY winner Skrillex helped fellow EDM artist and GRAMMY winner Zedd find his voice. After Skrillex happened across a track Zedd had sent him online, he invited the younger artist to tour with him. Hesitant to engage the crowd, Zedd found confidence and built his stage presence thanks to Skillex's mentorship.

Eminem famously thanked Dr. Dre on "I Need A Doctor": "All I know is you came to me when I was at my lowest. You picked me up, breathed new life in me. I owe my life to you."

And Eminem wasn't Dr. Dre's only protégé. Dre took fellow Compton, Calif., rapper Kendrick Lamar under his wing. Now Lamar tries to pay this forward for the next generation of musicians who look up to him.

"[Dr. Dre] has always been that mentor, letting me know the mistakes that he's made," said Lamar in a GRAMMY.com interview. "[I] try not to make the same mistakes, so I always have to take that into consideration for the next kid that's looking at Kendrick Lamar as their Dr. Dre."

With the rise of social media, mentoring can take shape through electronic encouragement, as with Taylor Swift's tweets praising country singer/songwriter Kelsea Ballerini. The two developed a friendship alongside their professional relationship, and Ballerini has admitted Swift sends career advice to her via text.

Some mentoring relationships can last for decades. Renowned guitarist Steve Vai's drummer, Jeremy Colson, is one link in a nearly 45-year-long chain of mentoring, beginning in the 1970s with Vai's mentors, GRAMMY nominee Joe Satriani and GRAMMY winner Frank Zappa.

Colson confides that GRAMMY winner Vai has been far more than a mentor: "[He has] seen me close to death from drugs and alcohol and helped me reclaim my life."

Musically, Vai has guided him to play up to his full potential, Colson says, having taken him from a "young, green kid to a seasoned touring drummer and directing my choices both musically and personally. The greatest gift Steve's ever given me is introducing me to the present moment. It helps me navigate my life in every way."

Colson is the beneficiary of knowledge Vai began attaining at age 12 from his first mentor, a then-16-year-old Satriani. "My guitar lessons with Joe were the most important thing in the world," Vai remembers. "I was like a sponge, and he was the ocean."

Vai admits he had low self-esteem and was well below average in all school subjects except music and math. He had difficulty with memorization, and after Satriani assigned him to memorize all the notes on every guitar string, Vai tried to bluff his way through. Satriani immediately sent him home.

"Joe did not tolerate slacking off," says Vai. "As I walked home, I made a solemn pledge that whatever was in my lesson every week, I would learn it cold and go above and beyond. So a little tough love went a long way, because I never stopped feeling that wonderful drive." 

The self-discipline, preparedness and positive attitude he developed with Satriani formed the basis for Vai's next mentoring relationship. Though Satriani had been a tough taskmaster, the late Zappa is notorious in music history as the most exacting of all.

Vai was 18 years old when he began the arduous work of transcribing Zappa's complex music, and Vai had to invent notation to signify Zappa's own musical inventiveness. At 20, Vai — transitioning from transcriber to touring guitarist — joined Zappa's band as his youngest-ever member. Affectionately nicknamed "my little Italian virtuoso," Vai received album credit for playing "impossible guitar parts."

"I got to work for a man whose creative instincts were constantly firing, and he was always envisioning and creating," Vai says. "Musically, I learned that if you have what you feel is a good idea, just do it.

"There isn't a day that goes by where I don't see how what I've learned from him flows into my everyday decision making," Vai continues. "When I think about all these things, it's as if he's here for me and continuing to mentor me."

When Vai was a guitarist in Zappa's band during the 1980s, the mentor asked him to teach his son Dweezil, then a 12-year-old beginner on guitar. Vai instructed the younger Zappa on technique and showed him how to avoid bad habits on the instrument.

Over time, Dweezil Zappa has distinguished himself as a world-class guitarist who now mentors others through his own Dweezilla Music Boot Camp. In one component of his camp, he assembles the participants into a full guitar orchestra. By mixing discussion sessions with hands-on guitar demonstrations, Dweezilla instructors mentor each other along with attendees.

In music and in life, Zappa integrates a key perspective he learned from his father: "You have to look at everything as an opportunity to improve, and there's more than one way to accomplish a goal."

That's an outlook also incorporated by Vai in his prearranged gatherings with fans before many of his concerts. In these meetings, Vai customizes his counsel for each participant. "I'm inevitably asked for advice, and I always do my best to put myself in their position when responding," he says.

These times are among his favorite elements of touring. Vai says he always enjoys speaking to young people because "there's a glorious sense of innocence, freedom and positive expectation. They're discovering their independence and are ready to live the dream."

In the manner of Wonder, Vai emphasizes that the best wisdom any mentor can pass on is to "follow your bliss, find the thing that excites you the most, and throw yourself into it.

"Mentoring or being mentored is really a two-way street," he says. "You learn what you teach."

(Laurel Fishman is a communications and marketing professional, specializing in writing and editing for entertainment media and a wide range of areas. She is an advocate for the benefits of music making, music listening, music education, music therapy, music-and-the-brain research, and music and interdisciplinary studies.)

Gary Clark, Jr. On 'JPEG RAW': How A Lockdown Jam Session, Bagpipes & Musical Manipulation Led To His Most Eclectic Album Yet
Gary Clark, Jr.

Photo: Mike Miller

interview

Gary Clark, Jr. On 'JPEG RAW': How A Lockdown Jam Session, Bagpipes & Musical Manipulation Led To His Most Eclectic Album Yet

Gary Clark, Jr.'s latest record, 'JPEG RAW,' is an evolution in the GRAMMY-winning singer and guitarist's already eclectic sound. Clark shares the process behind his new record, which features everything from African chants to a duet with Stevie Wonder.

GRAMMYs/Mar 18, 2024 - 01:10 pm

Stevie Wonder once said "you can’t base your life on people’s expectations." It’s something guitarist and singer Gary Clark, Jr. has taken to heart as he’s built his own career. 

"You’ve got to find your own thing," Clark tells GRAMMY.com.

Clark recently duetted with Wonder on "What About The Children," a song on his forthcoming album. Out March 22, JPEG RAW sees Clark continue to evolve with a mixtape-like kaleidoscope of sounds.

Over the years, Clark has ventured into rock, R&B, hip-hop blues, soul, and country. JPEG RAW is the next step in Clark's eclectic sound and sensibility, the result of a free-flowing jam session held during COVID-19 lockdown. Clark and his bandmates found freedom in not having a set path, adding elements of traditional African music and chants, electronic music, and jazz into the milieu.

"We just kind of took it upon ourselves to find our own way and inspire ourselves," says Clark, a four-time GRAMMY winner. "And that was just putting our heads together and making music that we collectively felt was good and we liked, music we wanted to listen to again."

The creation process was simultaneously freeing and scary.

"It was a little of the unknown and then a sense of hope, but also after there was acceptance and then it was freeing. I was like, all right, well, I guess we’re just doing this," Clark recalls. "It was an emotional, mental rollercoaster at that time, but it was great to have these guys to navigate through it and create something in the midst of it."

JPEG RAW is also deeply personal, with lyrics reflecting on the future for Clark himself, his family, and others around the globe. While Clark has long reflected on political and social uncertainties, his new release widens the lens. Songs like "Habits" examine a universal humanity in his desire to avoid bad habits, while "Maktub" details life's common struggles and hopes. 

Clark and his band were aided in their pursuit by longtime collaborator and co-producer Jacob Sciba and a wide array of collaborators. Clark’s prolific streak of collaborations continued, with the album also featuring funk master George Clinton, electronic R&B/alt-pop artist Naala, session trumpeter Keyon Harrold, and Clark’s sisters Shanan, Shawn, and Savannah. He also sampled songs by Thelonious Monk and Sonny Boy Williamson.

Clark has also remained busy as an actor (he played American blues legend Arthur "Big Boy" Crudup in Baz Luhrmann’s Elvis) and as a music ambassador (he was the Music Director for the 23rd Annual Mark Twain Prize for American Humor).

GRAMMY.com recently caught up with Clark, who will kick off his U.S. tour May 8, about his inspirations for JPEG RAW, collaborating with legendary musicians, and how creating music for a film helped give him a boost of confidence in the studio. 

This interview has been edited for clarity.

You incorporated traditional African music on JPEG RAW. How did it affect your songwriting process?

Well, I think traveling is how it affected my songwriting process. I was over in London, and we played a show with Songhoy Blues, and I was immediately influenced. I was like, "dang, these are my musical brothers from all the way across the world." 

I always kind of listened to West African funk and all that kind of stuff. So, I was just listening to that in the studio, and just kind of started messing around with the thing. And that just kind of evolved from there. I was later told by Jacob Sciba that he was playing that music trying to brainwash me into leaning more in that direction. I thought we were just genuinely having a good time exploring music together, and he was trying to manipulate me. [Laughs.]

I quit caring about what people thought about me wanting to be a certain thing. I think that being compared to Jimi Hendrix is a blessing and a curse for me because I'm not that. I will never be that. I never wanted to imitate or copy that, no disrespect. 

You’ve got to find your own thing. And my own thing is incorporating all the styles of music that I love, that I grew up on, and [was] influenced by as a pre-teen/teenager. To stay in one space and just be content doing that has never been my personality ever…I do what I like.

I read that you play trumpet at home and also have a set of bagpipes, just in case the mood strikes. 

I used to go collect instruments and old cameras from thrift stores and vintage shops and flea markets. So, I saw some bagpipes and I just picked them up. I've got a couple of violins. I don't play well at all — if you could consider that even playing. I've got trumpet, saxophone, flutes, all kinds of stuff just in case I can use these instruments in a way that'll make me think differently about music. It'll inspire me to go in a different direction that I've maybe never explored before, or I can translate some of that into playing guitar. 

One of my favorite guitarists, Albert Collins, was really inspired by horn players. So, if you can understand that and apply that to your number one instrument, maybe it could affect you. 

Given recent discussions about advancements in AI and our general inundation with technology, the title of your album is very relevant. What about people seeing life through that filter concerns you? Why does the descriptor seem apt?

During the pandemic, since I wasn't out in the world, I was on my phone and the information I was getting was through whatever social media platforms and what was going on in certain news outlets, all the news outlets. I'm just paying attention and I'm just like, man, there's devastation

I realized that I don't have to let it affect me. Just because things are accessible doesn't mean that you need to [access them].  It just made me think that I needed to do less of this and more of being appreciative of my world that's right in front of me, because right now it is really beautiful.

You’ve said the album plays out like a film, with a wide range of emotions throughout. What was it like seeing the album have that film-like quality?

I had conversations with the band, and I'd expressed to them that I want to be able to see it. I want to be able to see it on film, not just hear it. Keyboardist Jon Deas is great with [creating a] sonic palate and serving a mood along with [Eric] "King" Zapata who plays [rhythm] guitar. What he does with the guitar, it serves up a mood to you. You automatically see a color, you see a set design or something, and I just said, "Let's explore that. Let's make these things as dense as possible. Let's go like Hans Zimmer meets John Lee Hooker. Let's just make big songs that kind of tell some sort of a story." 

Also, we were stuck to our own devices, so we had to use our imagination. There was time, there was no schedule. So, we were free, open space, blank canvas.

The album opens with "Maktub," which is the Arabic word for fate or destiny. How has looking at different traditions given you added clarity with looking at what's happening here in the U.S.?

I was sitting in the studio with Jacob Sciba and my friend Sama'an Ashrawi and we were talking about the history of the blues. And then we started talking about the real history of the blues, not just in its American form, in an evolution back to Africa. You listen to a song like "Maktub," and then you listen to a song like, "Baby What You Want Me to Do" by Jimmy Reed…. 

The last record was This Land, but what about the whole world? What about not just focusing on this, but what else is going on out there? And we drew from these influences. We talked about family, we talked about culture, we talked about tradition, we talked about everything. And it's like, let's make it inclusive, build the people up. Let's build ourselves up. It’s not just about your small world, it’s about everybody’s feelings. Sometimes they're dealt with injustice and devastation everywhere, but there's also this global sense of hope. So, I just wanted to have a song that had the sentiment of that.

I really enjoyed the song’s hopeful message of trying to move forward.

Obviously, things are a little bit funky around here, and I don't have any answers. But maybe if we got our heads together and brainstorm, we could all figure something out instead of … struggling or suffering in silence. It's like, let's find some light here. 

But part of the talks that I had with Sama'an and his parents over a [video] call was music. He’s from Palestine, and growing up music was a way to connect. Music was a way to find happiness in a place where that wasn't an everyday convenience, and that was really powerful. That music is what brought folks together and brought joy and built a community and a common way of thinking globally. They were listening to music from all over the world, American music, rock music, and that was an influence.

The final song on the album, "Habits," sounds like it was the most challenging song to put together. What did you learn from putting that song together?

Well, that song originally was a bunch of different pieces, and I thought that they were different songs, and I was singing the different parts to them, and then I decided to put them all together. I think I was afraid to put them all together because we were like, "let's not do these long self-indulgent pieces of music. Let's keep it cool." But once I put these parts together and put these lyrics together, it just kind of made sense. 

I got emotional when I was singing it, and I was like, This is part of using this as an outlet for the things that are going on in life. We went and recorded it in Nashville with Mike Elizondo and his amazing crew, and it's like, yep, we're doing it all nine minutes of it.

You collaborated with a bunch of musicians on this album, including Naala on "This Is Who We Are." What was that experience like?

Working with Naala was great. That song was following me around for a couple of years, and I knew what I wanted it to sound like, but I didn't know how I was going to sing it. I had already laid the musical bed, and I think it was one of the last songs that we recorded vocals on for the album. 

Lyrically, it’s like a knight in shining armor or a samurai, and there's fire and there's war, and this guy's got to go find something. It was like this medieval fairytale type thing that I had in my head. Naala really helped lyrically guide me in a way that told that story, but was a little more personal and a little more vulnerable. I was about to give up on that song until she showed up in the studio. 

"What About the Children" is based on a demo that you got from Stevie Wonder. You got to duet with him, what was that collaboration like?

Oh, it was great. It was a life-changing experience. The guy's the greatest in everything, he was sweet, the most talented, hardworking, gracious, humble, but strong human being I've been in a room with and been able to create with. 

I was in shock when I left the studio at how powerful that was and how game changing and eye-opening it was. It was educational and inspiring. It was like before Stevie and after Stevie.

I imagine it was also extra special getting to have your sisters on the album.

Absolutely. We got to sing with Stevie Wonder; we used to grow up listening to George Clinton. They've stuck with us throughout my whole life. So, to be able to work with him and George Clinton — they came in wanting to do the work, hardworking, badass, nice, funny — it was a dream. 

Stevie Wonder and George Clinton are just different. They're pioneers and risk takers. For a young Black kid from Texas to see that and then later to be able to be in a room with that and get direct education and conversation…. It's an experience that not everybody gets to experience, and I'm grateful that I did, and hopefully we can do it again.

In 2022, you acted in Elvis. What are the biggest things you've learned from expanding into new creative areas?

I really have to give it up to a guy named Jeremy Grody…I went to his studio with these terrible demos that I had done on Pro Tools…and this guy helped save them and recreate them. I realized the importance of quality recordings. Jeremy Grody was my introduction to the game and really set me up to have the confidence to be able to step in rooms like that again.

I played some songs in the film, and I really understood how long a film day was. It takes all day long, a lot of takes, a lot of lights, a lot of big crews, big production.

I got to meet Lou Reed [while screening the film] at the San Sebastian Film Festival, and I was super nervous in interviews. I was giving away the whole movie. And Lou Reed said, "Just relax and have fun with all this s—." I really appreciated that.

Do you have a dream role?

I don't have a dream role, but I do know that if I was to get into acting, I’d really dive into it. I would want to do things that are challenging. I like taking risks. I want to push it to the limit. I would really like to understand what it's like to immerse yourself in the character and in the script and do it for real.

You're about to go out on tour. How will the show and production on this tour compare with the past ones?

We're building it currently, but I'm excited about what we got in store as far as the band goes. There are a few additions. I've got my sisters coming out with me. It's just going to be a big show.There's a new energy here, and I'm excited to share that with folks. 

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The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales
Taylor Swift performs during the Eras Tour in Sao Paulo, Brazil, on Nov. 24, 2023.

Photo: Buda Mendes/TAS23/Getty Images for TAS Rights Management

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The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales

As the Eras Tour hits Disney+ with 'Taylor Swift: The Eras Tour (Taylor's Version)', take a look at some of the mind-boggling feats the pop superstar has accomplished with her culture-shifting trek.

GRAMMYs/Mar 14, 2024 - 05:13 pm

Taylor Swift has continuously redefined what it means to be a pop superstar for almost two decades. But 2023 might have been her most defining year to date, thanks to the Eras Tour.

With 152 dates in stadiums across five continents, the Eras Tour isn't just Swift's personal biggest tour to date — it's a feat few other artists have accomplished. The sprawling 3 1/2-hour show is an impressive feat in itself, but the tour has gone on to break records and boost economies, firmly cementing Swift's stratospheric position as one of pop's all-time greats. 

There's a reason why the term "The Taylor Swift Effect" has been coined — it captures the impact Swift has had not just on music, but society as a whole. Swift's latest concert tour weaves through her 10- (and soon to be 11-) album discography, totaling a whopping 44 songs across 10 different acts for each "era." Between the allure of each set's surprise song and the next-level fan engagement, the tour has become far more than your average concert — it's a full-on cultural moment. 

Though the trek still has a bewildering nine months to go (it will hit Europe and another North America stretch from May to December), Swift is celebrating the Eras Tour's one-year anniversary by bringing its record-breaking concert film to Disney+ on March 14th. 

As fans get ready to stream Taylor Swift: The Eras Tour (Taylor's Version), GRAMMY.com looks at the impact of the Eras Tour so far, exploring the records Swift has shattered since it first began.

Becoming The Highest Grossing Tour Ever

In eight months, Swift's Eras Tour did something no other artist has ever done: gross over $1 billion on a single tour. Pollstar reported the news in December 2023, stating that the 60+ shows she played in 2023 accumulated to 4.3 million tickets sold. 

This number is even more staggering when compared to Elton John's farewell tour, which lasted five years and had 328 shows and accumulated $939 million. Not only has Swift been able to do the same with 152 shows, but she still has nine months to go — and at the pace she's going, Pollstar projects that she could pass the $2 billion mark.  

Shattering Attendance Records

From breaking the all-time record for attendance during her three shows at Nashville's Nissan Stadium in May 2023 to playing the largest shows of her career at Melbourne's Cricket Ground in February 2024 (performing to 288,000 fans over three days), Swift couldn't stop breaking attendance records at various stops. Including those venues, she's broken eight attendance records at seven so far: Seattle's Lumen Field, New Jersey's MetLife Stadium, Pittsburgh's Acrisure Stadium, AT&T Stadium in Arlington, Texas, and Sao Paolo's Allianz Parque (where she broke one-day and three-day attendance records).

Although her friend and collaborator Ed Sheeran already broke some of her attendance records during his own 2023 world tour, Swift has done the impossible again by creating an entirely new record to break: how many people are both inside and outside the venue. Cities like Tampa and Detroit all had "Taygating" — mass parties with thousands of fellow Swifties that include singalongs, cookouts, and trading handmade friendship bracelets like the fans inside. In Philadelphia alone, cell phone usage data in the area determined that around 57,000 fans "taygated" outside throughout the tour's three nights.

Spiking Craft Sales

Creating costumes for Taylor Swift concerts is something that fans have been doing since Swift's Fearless Tour in 2009 and 2010, but a lyric from MIdnights' "You're On Your Own Kid" created a new way for fans to engage with each other. The lyric "So make the friendship bracelets/ Take the moment and taste it" sparked a friendship bracelet frenzy, and caused a 40 percent chainwide increase in jewelry sales overall at Michaels craft stores, with locations within Eras Tour stops seeing a 300 percent sales increase in beads and jewelry categories leading up to the concert.

Since the start of the tour, Michaels has also helped Swifties create over 22,0000 bracelets in their bracelet-making classes in-store. And that simple lyric has inspired other fandoms to take part — Formula One fans are handing bracelets off to drivers before races, and British soccer players are making them to help boost team morale.

Spawning The Highest Grossing Concert Film Of All Time

When she announced that the Eras Tour concert film would be headed to the big screen, Swift opted to "bet on herself" by personally investing $10-20 million to bypass Hollywood entirely to facilitate a partnership directly with AMC. To say that bet worked would be an understatement: the Eras Tour concert movie became the highest-grossing concert film of all time, amassing $250 million in worldwide movie ticket sales. On the day it was announced, movie ticket buyers broke AMC's single-day advance ticket sales record, amassing $26 million within 24 hours.

The Eras Tour film would not only become a huge box office achievement, but would become the first concert film to ever be nominated for a Golden Globe, competing against other major box office blockbusters like Barbie and Oppenheimer.

Igniting Social Media

If fans can't physically be at the concert or "Taygate" outside the venue, they can tune in thanks to TikTok's live-streaming capabilities. Fellow fans provide streams of the entire concert for those who want to watch the gig. Although the viewer count varies, anywhere from 30k+ people can be tuning in on one stream (statistics have shown that most fans tune in for Swift's surprise songs).

Since the start of the Eras Tour, TikTok has been flooded with over 1.9 million videos, with Variety reporting that Taylor-related content can average around 380 million views per day and no day falling below 200 million views. Swift took note of some of the fan-fronted trends, too, including the viral "Bejeweled" dance, created by fan Mikael Arellano, as part of her choreography on tour.

Read More: Behind The Scenes Of The Eras Tour: Taylor Swift's Opening Acts Unveil The Magic Of The Sensational Concert

Boosting The Economy

Every weekend, cities that hosted the Eras Tour awarded Swift with something special — Nashville placed a bench in Centennial Park as a nod to a lyric in "Invisible String," Santa Clara made her an honorary mayor, Minneapolis renamed the city 'Swiftie-apolis,' and Rio de Janeiro projected Swift's junior jewels shirt from the "You Belong With Me" onto Christ the Redeemer. No matter how the cities honored Swift, her visit was certainly beneficial for their local economies — one stop of the Eras Tour averaged around $1,300 spending per person on travel, hotels, food, and merchandise. 

The U.S. Travel Association likened it to the Super Bowl, but happening 53 times across 20 cities, estimating the economic impact to be around $10 billion by the time the tour wraps. It's a tour that has single-handedly changing travel, according to CNN, with fans choosing their travel based on where they can get tickets. And since money talks, politicians and world leaders — from Canada's Prime Minister to the Chilean President — have come out in spades to beg for Swift to add their countries to the worldwide tour. 

Breaking Niche Records

Two nights in Seattle resulted in a "Swift Quake" after so many fans danced to "Shake It Off," which caused seismic activity equivalent to a 2.3 magnitude earthquake. Seismologist Jackie Caplan-Auerbach collected 10 hours of data — from the music to the speakers to the dancing — to see how that energy can impact the ground enough to shake it.

Although not an official record, within the Swiftie community, fans have had battles to see which city can have the longest-standing ovation after "champagne problems," as detailed on Reddit and Billboard. Right now, Swift's penultimate Los Angeles show at SoFi Stadium is the winner, clocking in at 8 minutes.

Elevating Swift's Discography

After the start of a tour, it's natural for artists to see their discography have a short influx of listeners and then taper off again. But after the first 10 weeks of the Eras Tour, Swift's catalogue was growing more and more with every stop — up to 79 percent more than where she was before the tour began. And instead of listeners streaming specific singles or albums, the streamers were all over Swift's set list; Billboard reported that 23 of the 42 songs performed have doubled in weekly streams. 

The tour even helped the resounding fan favorite from 2019's Lover, "Cruel Summer," transform from beloved deep cut to chart topper. Streams of "Cruel Summer" went up 304 percent, resulting in the track becoming both her 10th No. 1 on the Billboard Hot 100 and her sole longest-leading No. 1 on Billboard's all-format Radio Songs chart.

Using the Eras Tour to work in tandem with her rerecording release schedule has also become an integral marketing tactic. So much so that coinciding the tour and the releases (as well as the announcements) has helped contribute to her having six albums in the top 20 of the year-end Billboard 200, more No. 1 albums than any woman in history with 13 (as of press time), and 1989 (Taylor's Version) outselling the original — a staggering 1.3 million albums in its first week. 

Swift wrapped her first 2024 Eras Tour leg in Singapore on March 9, as she's now preparing to release her highly anticipated 11th album, The Tortured Poet's Department, on April 19. Three weeks later, the Eras Tour will pick back up in Nanterre, France, on May 9, with dates nearly every week until it wraps in Vancouver, British Columbia, on Dec. 8. 

With an already record-breaking tour and a new album on the way, there's no doubt that the world will continue to feel the impact of Taylor Swift and her pop star prowess — throughout 2024 and beyond.

5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

Listen: GRAMMY.com's Women's History Month 2024 Playlist: Female Empowerment Anthems From Beyoncé, Ariana Grande, Jennie & More
(Clockwise, from top left): Jennie, Janelle Monáe, Anitta, Taylor Swift, Victoria Monét, Ariana Grande, Lainey Wilson

Photos (clockwise, from top left): Emma McIntyre/Getty Images for Coachella, Paras Griffin/Getty Images, Lufre, MATT WINKELMEYER/GETTY IMAGES FOR THE RECORDING ACADEMY, Paras Griffin/Getty Images, JOHN SHEARER/GETTY IMAGES FOR THE RECORDING ACADEMY, Kevin Mazur/Getty Images for The Recording Academy

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Listen: GRAMMY.com's Women's History Month 2024 Playlist: Female Empowerment Anthems From Beyoncé, Ariana Grande, Jennie & More

This March, the Recording Academy celebrates Women's History Month with pride and joy. Press play on this official playlist that highlights uplifting songs from Taylor Swift, Victoria Monét, Anitta and more.

GRAMMYs/Mar 8, 2024 - 04:44 pm

From commanding stages to blasting through stereos, countless women have globally graced the music industry with their creativity. And though they've long been underrepresented, tides are changing: in just the last few years, female musicians have been smashing records left and right, conquering top song and album charts and selling sold-out massive tours.

This year, Women's History Month follows a particularly historic 66th GRAMMY Awards, which reflected the upward swing of female musicians dominating music across the board. Along with spearheading the majority of the ceremony's performances, women scored bigtime in the General Field awards — with wins including Best New Artist, Record Of The Year, Song Of The Year, and Album Of The Year.

Female empowerment anthems, in particular, took home major GRAMMY gold. Miley Cyrus' "Flowers" took home two awards, while Victoria Monét was crowned Best New Artist thanks to the success of her album Jaguar II and its hit single "On My Mama." As those two songs alone indicate, female empowerment takes many different shapes in music — whether it's moving on from a relationship by celebrating self-love or rediscovering identity through motherhood.

The recent successes of women in music is a testament to the trailblazing artists who have made space for themselves in a male-dominated industry — from the liberating female jazz revolution of the '20s to the riot grrl movement of the '90s. Across genres and decades, the classic female empowerment anthem has strikingly metamorphosed into diverse forms of defiance, confidence and resilience.

No matter how Women's History Month is celebrated, it's about women expressing themselves, wholeheartedly and artistically, and having the arena to do so. And in the month of March and beyond, women in the music industry deserve to be recognized not only for their talent, but ambition and perseverance — whether they're working behind the stage or front-and-center behind the mic.

From Aretha Franklin's "RESPECT" to Beyoncé's "Run the World (Girls)," there's no shortage of female empowerment anthems to celebrate women's accomplishments in the music industry. Listen to GRAMMY.com's 2024 Women's History Month playlist on streaming services below.

GRAMMY Rewind: Watch Baby Keem Celebrate "Family Ties" During Best Rap Performance Win In 2022
Baby Keem (left) at the 2022 GRAMMYs.

Photo: Matt Winkelmeyer/Getty Images

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GRAMMY Rewind: Watch Baby Keem Celebrate "Family Ties" During Best Rap Performance Win In 2022

Revisit the moment budding rapper Baby Keem won his first-ever gramophone for Best Rap Performance at the 2022 GRAMMY Awards for his Kendrick Lamar collab "Family Ties."

GRAMMYs/Feb 23, 2024 - 05:50 pm

For Baby Keem and Kendrick Lamar, The Melodic Blue was a family affair. The two cousins collaborated on three tracks from Keem's 2021 debut LP, "Range Brothers," "Vent," and "Family Ties." And in 2022, the latter helped the pair celebrate a GRAMMY victory.

In this episode of GRAMMY Rewind, turn the clock back to the night Baby Keem accepted Best Rap Performance for "Family Ties," marking the first GRAMMY win of his career.

"Wow, nothing could prepare me for this moment," Baby Keem said at the start of his speech.

He began listing praise for his "supporting system," including his family and "the women that raised me and shaped me to become the man I am."

Before heading off the stage, he acknowledged his team, who "helped shape everything we have going on behind the scenes," including Lamar. "Thank you everybody. This is a dream."

Baby Keem received four nominations in total at the 2022 GRAMMYs. He was also up for Best New Artist, Best Rap Song, and Album Of The Year as a featured artist on Kanye West's Donda.

Press play on the video above to watch Baby Keem's complete acceptance speech for Best Rap Performance at the 2022 GRAMMYs, and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

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