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Scottish jazz/soul artist Emeli Sandé recently released the video for her latest single "My Kind Of Love." GRAMMY.com has your exclusive first look at the premiere of behind-the-scenes footage and commentary from the making of the video.
"The concept of the video is how we hurt one another by the things we say," said Sandé. "Be careful what you say and be mindful of the words you let out of your mouth because they can be poisonous, or they can inspire. And that's your choice."
Influenced by artists such as Massive Attack, Joni Mitchell and Nina Simone, Sandé (born Adele Sandé) began playing clarinet and piano and writing songs at a young age. While studying medicine at Glasgow University, she landed a deal with EMI Music Publishing and subsequently helped pen songs for artists such as Cheryl Cole. After moving to London, in 2010 she launched her solo career and released her first singles "Daddy" and "Kill The Boy." In 2012 Sandé earned the Critics' Choice award at the Brit Awards.
In June 2012 she released her debut album, Our Version Of Events, in the United States. The album, which peaked at No. 28 on the Billboard 200 and No. 1 in the UK, features the Top 40 single "Next To Me" and "My Kind Of Love." Directed by Sanji Senaka and produced by Thom Fennessey, the video for "My Kind Of Love" was filmed in Los Angeles. The making-of video was directed by Possum Hill.
"I don't want this video to be anything that's pretty. I don't really want it to be a music video in that sense," said Sandé. "I want it to be really rough and really capture that challenge people face."
Sandé is currently on tour throughout the United States and the UK, with dates scheduled through November.
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