52nd GRAMMY Sponsors Announced

Delta Air Lines, Harman International, Hard Rock Cafe, Hilton Hotels, MasterCard Worldwide, People, and Westwood One Radio among official sponsors
January 13, 2010 -- 10:13 am PST
GRAMMY.com

(For a complete list of 52nd GRAMMY Award winners, please click here.)

The Recording Academy today proudly announced its official sponsors for this year's 52nd Annual GRAMMY Awards. Delta Air Lines, Harman International, Hilton Hotels, MasterCard Worldwide, People, and Westwood One Radio all return as supporters of The Recording Academy and its GRAMMY Week events. Hard Rock Cafe will return as the host of the official GRAMMY Awards Telecast Viewing Parties.

"Strategically aligning with the right brands is even more important than ever in today's challenging landscape," said Evan Greene, Chief Marketing Officer of The Recording Academy. "Thanks to The Recording Academy's top-notch partnerships with some of the world's industry-leading brands, the GRAMMY message ultimately reaches more consumers, which helps drive excitement and tune-in for Music's Biggest Night."

Delta Air Lines returns for the third year as the "official airline" sponsor. Delta flights during January and February will feature in-flight GRAMMY programming consisting of two dedicated GRAMMY radio channels featuring the Best New Artists from the past decade and a jazz channel featuring an interview with legendary jazz guitarist and this year's GRAMMY Salute To Jazz honoree Kenny Burrell. Delta also is launching a GRAMMY-inspired station at www.pandora.com/delta, where participants can choose their personal station programmed with GRAMMY favorites and be entered to win a chance to attend this year's GRAMMY Awards courtesy of Delta.

Harman International parent company of audio brands including AKG, Harman Kardon, Infinity, JBL, and Mark Levinson, returns for the second year as an "official sound partner" of the 52nd Annual GRAMMY Awards and a title sponsor of the exclusive Clive Davis and Recording Academy Pre-GRAMMY Gala. Harman also has teamed with the National Geographic Channel and PBS television to produce the Music Voyager broadcast special "Road To A GRAMMY" highlighting the journey of five of this year's GRAMMY nominees.

To kick off another multi-year sponsorship, longtime Academy and GRAMMY sponsor Hilton Hotels will offer its employees and customers the opportunity to attend this year's GRAMMY Awards. Hilton is hosting a Rock Star giveaway for its employees around the world — giving them the opportunity to demonstrate their passion for music by uploading a video or photo of themselves or a story explaining why they deserve to attend Music's Biggest Night. Hilton HHonors members around the world will have the chance to not only attend the GRAMMY Awards and other GRAMMY Week events, but they could help do good with their bids — Hilton will donate funds in exchange for the highest bidder's points to benefit the GRAMMY Foundation. Hilton is giving away additional prizes through its official Facebook and Twitter channels.

MasterCard returns for the second year as the "official financial services and payment sponsor" of the GRAMMY Awards. MasterCard will support key GRAMMY Week events, including the MusiCares Person of the Year tribute honoring Neil Young, a title sponsorship of the exclusive Clive Davis and Recording Academy Pre-GRAMMY Gala, the official GRAMMY Celebration after party, and GRAMMY Awards Telecast Viewing Parties in San Francisco and New York. This year's GRAMMY Celebration after party will have a special feature — artists from Jazz at Lincoln Center will headline the GRAMMY Jazz Room presented by MasterCard. MasterCard also will offer cardholders from around the globe a chance to attend this year's show, bringing in contest winners from India, Malaysia, Australia, Germany, and more.

People is pleased to be the "official print media partner" of The Recording Academy and the GRAMMY Awards for the sixth consecutive year. In addition to People's presence at the GRAMMY Awards and official 2010 GRAMMY Celebration after party, this partnership extends to the GRAMMY Foundation, MusiCares and other initiatives throughout the year.

Westwood One Radio Network will produce its annual "Backstage at the GRAMMYs" radio remotes, bringing in radio stations from across the United States, as well as radio stations from various countries around the globe to broadcast live from GRAMMY rehearsals. Westwood One will help to promote this year's telecast and various GRAMMY Week events throughout their network programming.

The Academy is proud to partner with Hard Rock Cafe for the fourth year as the official venue for the GRAMMY Awards Telecast Viewing Parties across the United States. Members of The Academy will attend events in New York, Atlanta, Chicago, Hollywood, Fla., Houston, Memphis, Nashville, San Francisco, and Washington D.C. In addition, Hard Rock consumers have the opportunity to attend this year's show through an online sweepstakes or they can host their own viewing parties with their friends at participating Hard Rock Cafes across the United States. As a company that focuses on philanthropy, Hard Rock Cafe has created a collectible 52nd GRAMMY pin that is available online with a portion of the proceeds benefiting the GRAMMY Museum and its music programs.

The 52nd GRAMMY Awards will take place live on Sunday, Jan. 31, at Staples Center in Los Angeles and will be broadcast in HDTV and 5.1 Surround Sound on the CBS Television Network from 8–11:30 p.m. (ET/PT). The show also will be supported on radio via Westwood One worldwide, and covered online at GRAMMY.com and CBS.com, and on YouTube. Additional performers, presenters and special segments will be announced soon. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook.

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