Nielsen Study Reveals Teen Listening Habits

Nielsen Study Reveals Teen Listening Habits

Nielsen Study Reveals Teen Listening Habits
According to Nielsen's recent "Music 360" report, which surveyed 3,000 consumers regarding their music purchasing, listening and discovery habits, teenagers were 72 percent more likely than any other demographic to have purchased music in any format over the last 12 months. Additionally, 36 percent of teenagers purchased a CD over the last year while 51 percent said they purchased a music download. The study also revealed that more teenagers listen to music on YouTube (64 percent), compared to radio (56 percent), iTunes (53 percent) and CDs (50 percent). (8/15)

Email Newsletter