Mobile Ad Revenue To Reach $4 Billion

Mobile Ad Revenue To Reach $4 Billion

Mobile Ad Revenue To Reach $4 Billion
Media and advertising firm BIA/Kelsey has projected that U.S. mobile ad spending will grow to $4 billion by 2015, up from $790 million in 2010. The firm also expects locally targeted mobile ads, which target users in specific locations or include location-specific calls-to-action, to grow from 51 percent of overall U.S. ad spending to 70 percent by 2015. (6/24)

CMA Music Fest Raises Record Funds
The 2011CMA Music Festival generated a record $30 million in direct visitor spending for Nashville, up from $24 million in 2010 and $15.5 million in 2001, according to a CMA press release. Taking place June 9–12, the 40th anniversary of the festival attracted an average daily attendance of 65,000 over four days and produced record crowds, ticket sales, hotel room stays, and overall record growth, according to the Nashville Convention & Visitors Bureau. The festival featured performances by Dierkes Bentley, Lady Antebellum and Keith Urban, among others, and part of the proceeds will go to Keep The Music Playing, a program that supports music education and children in Nashville schools. (6/24)

Charter Communications To Launch Cloud Service
Charter Communications
, the fourth-largest ISP and cable provider in the United States, is launching Charter Cloud Drive, a cloud-based service designed for uploading and accessing files, including Microsoft Excel spreadsheets to MP3s, according to a Digital Music News report. The Charter Cloud Drive will be available as an enhancement to existing Charter Communications subscribers, with the first three months free and a monthly charge of $5–$10 thereafter. The service will offer unlimited storage, and files can be accessed through an online interface or computer desktop app. However, due to the likely absence of licensing agreements with record labels, the service will not offer a scan-and-match feature for uploading music files. (6/24)

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