Edison Reports Youth Music Habits

Edison Reports Youth Music Habits

Edison Reports Youth Music Habits
According to a new Edison Research study, 12–24 year-olds spend an average of 1 hour and 24 minutes listening to radio, down from 2:43 in 2000, and more time on the Internet with an average of 2:52 a day, up from 2:47 in 2000. Radio was cited as the second top source for music discovery at 88 percent, while 18 percent of respondents reported listening to Pandora or other Internet radio services, and 16 percent reported listening to online broadcast radio streams. A total of 65 percent reported downloading music over the Internet, with iTunes representing 23 percent of downloads, followed by P2P services at 19 percent, and sharing via e-mail, flash drives and other means at 13 percent. The study also reported a shift in concert attendance within the 12–24 demographic, with 12 percent attending more than three concerts in 2010, down from 24 percent in 2000, and 64 percent not attending a single concert, up from 43 percent in 2000. (11/2)

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