Apple Surpasses Google As Most Valuable Brand

Apple Surpasses Google As Most Valuable Brand

Apple Surpasses Google As Most Valuable Brand
Apple
's brand value increased 84 percent over the last year to $153 billion, ending Google's four-year reign as the world's most valuable brand, according to a new study by global research agency Millward Brown. Google's brand value totaled $111.5 billion, a 2 percent decrease. Social media property Facebook posted the largest increase for the year and entered the top 100 brands list at No. 35 with a value of $19.1 billion, up 246 percent. Overall value of the top 100 brands was up 17 percent to $2.4 trillion. (5/9)

Goldenvoice Posts Record Numbers For April/May Festivals
Concert promoter Goldenvoice posted a combined gross of more than $38 million and an aggregate attendance of more than 380,000 for its three festivals taking place in April/May — Coachella, the Big 4 Festival and Stagecoach. Coachella drew 75,000 paid attendees per day from April 16–18 and grossed $23 million, up from $21.7 million last year. The Big 4 Festival, featuring Anthrax, Megadeth, Metallica, and Slayer, drew 49,400 paid attendees on April 23 and grossed $5.5 million, and country music festival Stagecoach, held April 30–May 1, drew 110,000 paid attendees and grossed approximately $10 million, up from $7.3 million last year. (5/9)

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