- GRAMMY Live
By Will Dawson
For a few hours Tuesday night Hollywood Boulevard was transformed into Glam Central Station as The Recording Academy officially kicked off its 54th GRAMMY Week with the inaugural GRAMMY Glam event.
It was just what you'd expect it to be from the title — an incendiary collision between music and fashion, and beauty and the beats, complete with a GRAMMY gold carpet and enough DJ firepower to ignite a musical bonfire. Sponsored by Olay, CoverGirl and Venus, and featuring the incredible DJ Spinderella (of Salt-N-Pepa), DJ Low Down Loretta Brown (aka Erykah Badu), and dynamic duo the Jane Doze, Hollywood rocked on the dance floor while exploring the cosmetics-filled caverns of the MyHouse nightclub.
"Each year, we try to reinvent ourselves," said Recording Academy President/CEO Neil Portnow before heading inside. "What we've recognized for years is that there's an intersection between beauty, health, style, fashion, and music. I can't wait to see what our team — who are the best in the world, by the way — put together for tonight."
The Jane Doze opened the night on the ones and twos, with contest winners from Turntable.fm also filling in some of the musical menu with their submissions, lending an interactive angle to the evening.
With three themed rooms that featured waterfalls, flames and even contortionists, partygoers had the chance to pose for personalized magazine covers, get tips from professional makeup artists and, while on the venue's main stage, even get a taste of what it's like to be a model on the catwalk.
"It's a marriage made in heaven," said recording artist Goapele. "Music and fashion go hand in hand. It's great that the GRAMMYs saw that and put this great night together."
Other guests echoed those sentiments, and many were excited for the chance to see Badu take her turn as one of the night's DJs.
"I'm from New Orleans and have seen [Badu] perform at Essence [Music Festival] over the years," beamed former Diddy Dirty Money member Dawn Richard. "She's a hero of mine. Everything she does is bold, from her fashion to her musical choices."
Badu's set was filled with blends of everything from GRAMMY-nominated hip-hop collective A Tribe Called Quest to R&B artist Cheryl Lynn. Spinderella spun the classics, giving the crowd an eclectic mix intermingling hits from R&B dance group Nu Shooz to the late Notorious B.I.G.
If all of the guests carrying their coats and heels in hand upon exiting are any indication, a great time was had by all. It was, by all accounts, a glam dunk, and a great way to kick off what promises to be an incredible week leading up to Music's Biggest Night.