The Latin Academy of Recording Arts & Sciences, Inc. is a unique,
multinational membership-based association composed of music industry
professionals, musicians, producers, engineers and other creative
and technical recording professionals who are dedicated to improving
the quality of life and the cultural condition for Latin music and
its makers both inside and outside the United States. Established
in 1997, The Latin Recording Academy is the first international
venture launched by the National Academy of Recording Arts &
Sciences, Inc., representing a vibrant and passionate creative community.
Headquartered in Miami, The Latin Recording Academy's members include
music professionals in Spanish- or Portuguese-speaking communities
from around the world. The Latin Academy operates as a virtual meeting
place for its membership and the organization is dedicated year-round
to strengthening this cultural community via networking opportunities
and educational outreach.
In mid-2002 The Latin Recording Academy elected its first independent
Board of Trustees, a group of highly motivated and well-regarded
professionals from the Latin music world who are shepherding the
organization through its next stages of growth. The new Board has
driven the organization’s efforts in staging the 4th and 5th
Annual Latin GRAMMY events. The Latin GRAMMY Awards aim to recognize
artistic and technical achievement, not sales figures or chart positions,
with the winners determined by the votes of their peers —
the qualified voting members of The Latin Recording Academy.
A main purpose of the Latin GRAMMY Awards is to recognize excellence
and create a greater public awareness of the cultural diversity
of Latin recording artists and creators, both domestically and internationally.
The Latin GRAMMY nominees and winners are chosen via the same exacting
process as the GRAMMY Awards, with two subtle but important differences:
The membership is international, and the releases eligible for awards
are issued both inside and outside the United States.
The Latin GRAMMY Awards, which is the first prime-time English-,
Spanish- and Portuguese-language telecast on U.S. television, is
arguably the most high-profile celebration of Latin culture ever
on the domestic airwaves. The show also has an impact in more than
100 international markets, focusing millions of eyes and ears on
Latin music.
In August 2004, another signature Latin Academy event made history
when the internationally renowned recording artist Carlos Santana
was honored as the 2004 Latin Recording Academy Person Of The Year.
The honor recognized Santana's professional, cultural and social
accomplishments. The star-studded tribute dinner and concert took
place at the Century Plaza Hotel in Los Angeles. Organized in partnership
with the MusiCares Foundation, Carlos Santana became the fifth Latin
Recording Academy Person Of The Year honoree. Previous honorees
have been Emilio Estefan Jr., Vicente Fernández, Gilberto
Gil, and Julio Iglesias.
Creating yet another signature event series, The Latin Recording
Academy expanded its nation-wide Latin GRAMMY Street Parties into
an extremely successful second year, bringing the music and brand
to the top U.S. Hispanic markets during the month of August. Latin
GRAMMY Street Parties came to Los Angeles, Chicago, Houston, New
York and Miami, taking the Latin GRAMMY experience to the streets
prior to the telecast of the 5th Annual Latin GRAMMY Awards on Sept.
1 in Los Angeles.
The Latin Recording Academy's educational outreach programs have
grown to include the e-Latin GRAMMY Carreras Y Música events,
which have reached more than 10,000 high school age participants
in at least 11 countries. Using interactive satellite technology,
this Latin Recording Academy program educates students about the
Latin recording industry, allowing them to discuss with musicians
and members of the music industry what it's like to work in the
business and what it takes to be successful in the field. This is
in addition to the well-established domestic and international Latin
GRAMMY education-related events that took place in Buenos Aires,
Los Angeles and Miami in 2004.
The active and selfless participation of the numerous Latin Recording
Academy members in countries around the world ensures that our programs
and activities are current and relevant to the industry, while it
also guarantees the integrity of the awards process as a peer honor
that celebrates the achievements of all styles and genres of Latin
music. The Latin Recording Academy and its members have accomplished
much during the organization's short life, but this is a work in
progress. Through the efforts of its staff and volunteer leadership
this organization will continue to grow by strengthening its position
as the premiere international Latin music awards and by becoming
the industry’s most important resource for those interested
in showing their support for Latin music and its makers. This is
already happening as journalists, corporate sponsors, government
and private organizations all reach out to the organization for
direction, support and leadership.
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